Business Planning along Anyaberry. Cover Page and Executive Summary.

Do you know that January is a Mentoring Month? Perhaps, it is time to thank the people who shared their wisdom with us, helping us to become better at certain skills. Perhaps, it is time to mentor somebody yourself. Perhaps, it is time to take a leap and contact somebody you admire in hopes that she/he can become your mentor. Why not? I challenge you to take this leap in January. You can even start by writing: January is a Mentoring Month...
 I myself plan to write a letter and send it  together with my short portfolio by the snail mail  to the entrepreneur whom I admire. The advantages of having a mentor are almost countless. You can show your mentor a business plan that you are about to start writing.
Talking about writing a business plan. You can use several online programs to write one. I chose the on-line version from the Small Business Administration (SBA) https://www.sba.gov/tools/business-plan. It is a free tool and a good one. All you need to do is to create an account.
Business plan begins with a Cover page. Cover page has Company name, Name of Owner, City, State, Zip Code and Logo fields.
Company name is very important for you business. I went through several names: Anyaberry, Bareshna, Bareshna&Bool'bash, asked friends and conducted mini-questionnaires on different social networks before settled on Anyaberry. Whatever you choose, it should reflect the nature of your company. Here is a good article about choosing a business name..
Logo design is also important. Mine was designed by Alexandra Pickle. She designed several logos for me and they were all unique and beautiful. Alexandra is proficient in graphic design and web development. Another graphic designer that I can recommend is Barbara Upshaw-Mayers from Aura Graphics and Design.. We met through Alabama Fashion Alliance. Barbara does all the graphics for this organization.
Next part of the business plan  is an Executive Summary. It is an introduction to your business. This section should be clear, concise and to the point. SBA recommends that you revisit this section to review your work after completing the other sections of the business plan. To fill out this part we need to answer to following questions:
1) What product or service will your business provide?
2)Who are your target customers?
3) What goals do you have for your company?

Lets spend several days thinking about these questions, scribbling down the ideas and filling this section with the answers.
Till next time!

And as always:
this is just a blog post not a legal advice :)